Massimo MassarolaLogistics Consultant Book a call

Independent logistics consultant · Bangkok

Logistics in Thailand, from the ground up.

Massimo Massarola has spent more than 30 years in freight forwarding and supply chain, including a decade leading country operations in Thailand. He helps companies set up, fix and grow the way they move goods to, from and within Thailand.

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30+ years in freight forwarding Country Manager in Thailand since 2015 Italian · English · Thai
Massimo MassarolaIndependent Logistics Consultant · Bangkok, Thailand
Ocean freight · FCL & LCL
Air freight
Warehousing & road
MM BANGKOK · SINCE 2015

About

Thirty years on the operating side.

«Turning every challenge into an advantage.»

Massimo is an Italian logistics executive based in Thailand. His career began in a freight forwarder's warehouse in Italy and took him through Hong Kong, China, Cambodia and Brazil before Thailand, where he has led country operations for Savino Del Bene, MM Logistics and SPARX Logistics.

Most recently he opened the SPARX Logistics office in Thailand from scratch: recruiting the team, building the local freight forwarding operation and connecting Thai business to the wider network. As an independent consultant he brings that mix of commercial, operational and financial accountability to companies that need logistics to work in Thailand.

Based in
Bangkok, Thailand
Experience
30+ years, six countries
Most recent role
Managing Director, SPARX Logistics Thailand
Languages
Italian (native), English, Thai

Services

Where I can help.

Hands-on advice from someone who has sat in the Managing Director's chair, for shippers and for logistics companies working in Thailand.

Market entry

Set-up in Thailand

Country strategy, office set-up, first hires and the choice of local partners and carriers, for forwarders and companies opening in Thailand.

Lane analysis

Freight review

Where your freight really goes, by lane and mode, and whether it moves at the right cost and service level.

P&L

Commercial growth

Budgeting, performance reporting, sales strategy and key accounts for logistics companies that need to grow profitably.

Air & ocean

Routing and carriers

Structuring import and export flows between Thailand, Asia, Europe and the Americas, with the right carriers and overseas agents.

Warehousing

Distribution

From the warehouse floor, where his career began, to regional distribution: operations review, set-up and service KPIs.

Interim

Interim management

A senior pair of hands as interim country manager while you recruit, restructure or hand over to a permanent leader.

Approach

From the data to the dock.

Every engagement starts from how your goods actually move today, and ends with something your team can run on its own.

01 · Diagnose

Map the flows

Start from the shipment records, not from opinions: which lanes, which modes, which carriers and agents, what each one costs and how it performs.

  • Lane analysis
  • Mode mix
  • Cost per shipment
  • Service levels

02 · Design

Rebuild the network

Choose the right routing, consolidation and warehouse set-up, and negotiate with customers, carriers, airlines and overseas agents.

  • Air & ocean routing
  • FCL / LCL
  • Agent network
  • Negotiation

03 · Deliver

Run it, then hand over

Put budgets, KPIs and reporting in place, build or coach the team, and hand over to people who can keep it running.

  • Budget & P&L
  • KPIs
  • Team building
  • Handover

Projects

Shipment lanes, mapped.

An example of turning a forwarder's raw shipment records into a clear picture of where the business really goes.

World map of freight lanes from Thailand: sea in blue, air in orange, road in greenInteractive

Lane analysis · Thailand

A forwarder's year on one map

Over a thousand shipment records were cleaned, grouped into lanes by origin, destination, mode and direction, and turned into an animated world map with volumes in TEU and chargeable weight.

1,016shipments
222trade lanes
157ports & cities
Open the interactive map

Client data, password on request

Experience

A decade leading in Thailand.

Three country leadership roles in Thailand, after almost twenty years across Italy, Hong Kong, China, Cambodia and Brazil.

2024 – today

Managing Director

SPARX Logistics Thailand

Opened the Thailand office, recruited the first team and built the local freight forwarding operation.

2018 – 2024

Country Manager

MM Logistics, Thailand

Country P&L, budgets and headquarters reporting; commercial strategy and partner agreements.

2015 – 2018

Country Manager

Savino Del Bene, Thailand

Thailand freight forwarding and logistics, with responsibility for P&L, quality and supply chain performance.

Business Development Managercargo-partner, Hong Kong · 2013 – 2015
Logistics ManagerMaimex Far East, Hong Kong · 1998 – 2013
Warehouse ManagerRaule SpA Freight Forwarder, Italy · 1990 – 1998
30+years in logistics
6countries worked in
3country leadership roles in Thailand

FAQ

Before we talk.

What does an independent logistics consultant do?
He looks at how your goods move, by lane, mode, carrier and cost, and helps you change what does not work: routing, partners, warehouse set-up, team or budget. Unlike a forwarder, he has no freight to sell you.
Who do you work with?
Two kinds of clients: companies that import or export through Thailand, and logistics or freight forwarding companies that want to open, fix or grow their Thailand operation.
Can you help a foreign forwarder open in Thailand?
Yes. That is exactly what Massimo did for SPARX Logistics in 2024: setting up the office, recruiting the first team and building the local operation.
Do you only work in Thailand?
Thailand is the base, but the experience is international: Hong Kong, South China, Cambodia, Brazil and Italy, with partners and agents in Europe, the Americas and Asia.
Which languages do you work in?
Italian, English and Thai. Italian is his native language, English his working language, and his Thai covers day-to-day work with local teams and partners.
How do we start?
With a first call or a WhatsApp message. Tell him what you are moving and where; if he can help, he will propose a scope and a way of working that fits.

Contact

Let's talk about your freight.

Call or send a WhatsApp message. A first conversation is the quickest way to see whether Massimo can help.

+66 62 627 9888
WhatsApp
Send a message · +66 62 627 9888
Based in
Bangkok, Thailand · working across Southeast Asia
Bangkok Laem Chabang THAILAND